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Flash mob wearing Pasion turns heads in Fayetteville

*Dateline: Fayetteville, N.C., October 22, 2012**


Some 38 “Red Hat Ladies” from our region took to the sidewalks of downtown Fayetteville today for a Flash Mob Dance that turned heads and stopped traffic.

The ladies were led by Fay Fleischmann, Queen Mother of The Forever Young Chapter of the Red Hat Society. Fay, age 75, moves like the Energizer Bunny in her social/charitable group’s trademark purple and red apparel — topped by a memorable red hat, of course.

Here’s how today’s event came together: Some months ago, Fay gathered together her fellow Red Hatters and asked Denise Strother, Founder of Pasión, if Denise could design a special red shirt for them. Denise made it happen, and as is the case with all Pasión sales, a portion of net profits benefits local cancer patients with daily needs such as mortgage or rent assistance, utilities, food, medications, transportation and more. Several of the Red Hatters are cancer survivors, so this is a cause close to their hearts.

Enter Sunday Rochelle of Roland’s Dance Studio, who worked with the Red Hatters to create a memorable dance routine for a Flash Mob — all wearing their new red shirts and fancy accompaniments. After about two months of practice, the routine was performed at 1 p.m. today in downtown Fayetteville. They entertained “through the decades” with song and dance selections from a 1920s Charleston to a ‘50s twist, and Michael Jackson’s thriller to a current-day, hip-shaking Wobble Wobble. The Red Hatter performers today range in age from their 50s to 80s. The performance was caught on-tape by Jaiden Frost and Mark Mayr of Vinewood Pictures. Making a cameo appearance was country singer Trae Edwards, whose new CD “I Believed,” will be released this week; part of the CD profits will benefit cancer patients and the Wounded Warrior Project. Trae is the official “Voice of Pasión.”

The Red Hat Flash Mob video is expected to be edited and complete by next week. It will be featured on YouTube, and on social media and websites for Pasión, the Red Hatters, Trae Edwards and Vinewood Pictures. Stay tuned for the “live” date, and please help us make this thing go VIRAL!

For more information, contact Janet Gibson at 910.988.2666.

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We love our Friends of the Cancer Center in Fayetteville, N.C.!

 Denise Strother, Founder and CEO of Pasión Fine Apparel & Accessories, presents Luanne Nicholson (right) Friends of the Cancer Center Advisory Council member and Tara Brisson Hinton (left) Friends of the Cancer Center Coordinator with a donation of $1,000. Monies were raised at “Hot Summer Dream,” a fashion, dance and music event featuring recording artist Trae Edwards held at Club Barcelona in Fayetteville earlier this summer. Denise also is CEO of the Companies of Strother Ventures II, including ERA Strother Real Estate.

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Miss NC contestants show Pasión some love

Earlier this summer Pasión made the trip to Raleigh, NC for the Miss North Carolina pageant and spent some time with the contestants.  It was so much fun getting to know these wonderful, bright women and learning all they do for their communities.

“It was amazing getting some time with the contestants and introducing them to Pasión and our cause,” Founder Denise Strother explained.

Contestants wore the Pasión heart shirt to show their support and help us spread the word of our mission: support the Cancer Centers through donation from proceeds of products and events.  For more information visit and follow us in Facebook at

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Session singer Trae Edwards prepares for spotlight

Trae Edwards, unpacking from a busy weekend that saw him sing at the Miss North Carolina pageant, has grown accustomed to the flux of life in music.

Edwards’ journey has taken him from his small hometown of Oxford, Ala., to Nashville and now Fayetteville, where he moved five years ago to be closer to his family. Throughout it all, music has been a constant.

Edwards frequently makes the 500-mile plus drive each way to Nashville to work on his upcoming album, “I Believed,” which he hopes to release later this year or in early 2013. A three-track, prerelease of his album will be released next week.

The 47-year-old, who has opened for major names in country including Naomi and Wynonna Judd and Trace Adkins, was just 5 when he sang in front of people for the first time. Standing on a table at a PTA meeting, he belted out a song by gospel singer Sammy Hall.

He honed the fundamentals of singing, like breathing techniques, as a kid. By the time he was 7, he had shared the stage with Hall in front of a huge audience in Alabama.

“I was born and raised in the church atmosphere all my life, then I had scholarships in music from high school,” Edwards said.

He went to Jacksonville State University on a voice scholarship, eventually moving to Nashville, where he spent 20 years as a session singer.

Edwards admires the rare vocal abilities and tremendous range of artists such as Michael Bolton, Michael Buble and contemporary Christian singer Steve Green, but when it comes time to make music of his own, he wants it to be heartfelt.

“I tend to sing more from a feeling than I do trying to copy somebody’s lick or practice something until I nail it down just like they did it,” Edwards said. “I see that happening with a lot of artists today. They’re always trying to represent someone else (rather) than trying to bring themselves to the table.”

Edwards points to singers such as Ricky Skaggs as an example of people who have made their names singing country but sprinkle gospel songs into their sets.

As a longtime session singer, Edwards has had the opportunity to perform music all over the genre spectrum. His music is a combination of blue-eyed soul, gospel and country.

Edwards made more than connections in Music City. He also met other musicians who taught him some tricks for navigating the music industry.

He knew he didn’t want to be like many of the singers he ran across in Nashville who could hold down only dishwashing jobs outside music.

He juggled his music career with day jobs in artist development, magazine publishing and his passion for painting cars and building engines.

“I was always working all the time. It helped me get to where things are lining up today,” Edwards said. “It kept me from being one of those artists where all they could rely on was their musical career.”

He said having so much on his plate may have held him back in Nashville. But to hear his song “I Believe” and to hear him talk today, it seems things worked out, even if it took longer than expected.

“It was kind of a blessing in disguise. Now, I’m actually able to make everything I’ve learned make more sense,” Edwards said.

The twists and turns of his career have landed him briefly in a gospel quartet with Naomi Judd’s ex-husband, Larry Strickland, and on stage opening for Trace Adkins the same day he met the star in a post office.

Since moving back to Fayetteville, Edwards has worked to be a presence in the community. He teamed up with local clothing line Pasión to be the voice of the business, which gives half of its proceeds to benefit cancer patients.

Edwards will headline the brand’s “Hot Summer Dream” event at Club Barcelona on July 14. The $20 cancer benefit will feature a fashion show, belly dancers, cabana boys and dance lessons.

Edwards hopes to make feel-good music, but he applies this approach to all factors of his life.

“There’s a lot of people that don’t really understand what life is all about. They work from daylight to dark just trying to make a living. They come home, go to bed, get up and go right back to work,” Edwards said. “They miss the joy of life itself, which is helping other people, helping them get to a better place and enjoying their family.”

By Mike McCray
Staff writer


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Pasión Clothing

Looking for a unique way to express your passion? Then Pasión clothing is right for you! At Pasión clothing our motto is Living, Loving, Life.  Pasión clothing is a collection of distinctive apparel and accessories for both men and women. Our line is fun, sexy and stylish. Better yet, you can look great in Pasión clothing and be comfortable too!  Pasión clothing is affordable, so everyone can enjoy looking their best. Check out our line of women’s clothing here. You can also check out our great line for men here. We also have awesome accessories like an iPad cover and Grocery Tote that you can find here. Plus, we’ve got more great items coming soon!

Pasión clothing was created by Denise Strother. She started Pasión clothing not only for her love of fashion but as a way to give to cancer research. Denise has been effected by cancer, having her mother, sister and aunt successfully fight the disease. Half of the net profits for Pasión clothing benefit cancer patients and cancer centers.  Pasión clothing is involved in the community, raising money for their cause through events like fashion shows.

You will feel great in Pasión clothing. Not only because you look beautiful and stylish, but because you are helping to cure cancer.

Join us in our cause and check out Pasión clothing today!

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Pasión donates from Cinco de Mayo

Pasión is pleased to make a donation to Cape Fear Valley Health Foundation’s Friends of the Cancer Center in Fayetteville, N.C. This particular donation was raised at the recent Cinco de Mayo event at Club Hellas in Hope Mills, NC. Club Hellas, Rolands Dance Studio and Pasión all partnered on the event to raise awareness of Pasión’s cause.  A big thank you to all involved!

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Denise Strother Explains What Inspired Pasión

“That was when my whole world was turned upside down. My aunt passed away from cancer, my uncle passed away, my mom and my sister were diagnosed with cancer and now my other aunt has cancer. It’s been overwhelming.”  Pasión founder Denise Strother sat down with blogger Tracey Velt  and to tell the story behind Pasión.  Read the entire story here:  

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Pasión makes donation from Spring Fling Fashion Show

Pasión is pleased to make a donation to Cape Fear Valley Health Foundation’s Friends of the Cancer Center in Fayetteville, N.C. This particular donation was raised at the recent Spring Fling Fashion Show at Club Hellas in Hope Mills, N.C. Spring Fling was organized by Donna Doss-Spicer, owner of Rejoice, a model and talent agency in Fayetteville. Many thanks to Donna for partnering with Pasión in this worthy and entertaining event. All the models did a great job! And the audience was simply wonderful. Grateful!

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Pasion Friday Starts Today

Wowzers! Pasión has really taken off since it’s launch this past November at the Ribbon Walk & Ride in Fayetteville, N.C.’s Festival Park. The beneficiary was Cape Fear Valley Health Foundation’s Friends of the Cancer — such wonderful patients, caregivers, survivors and medical folks. Just beautiful. Now P has spread to boutiques, independent sales contractors and even the MTV crowd (Teen Mom 2, Ryan Dunson and his band, Rookie of the Year).

And TODAY we are pleased to announce — drum roll, please — the first OFFICIAL Pasión Friday at one of our favorite places in the world: Cape Fear Aesthetics Medical Day Spa in Fayetteville, N.C.

Check them out in their Living, Loving, Life shirts. And when you wear your own Pasión to the spa, your day will become even better …

Thank you, CFA! You guys ROCK.

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January 20 – Become a Pasión rep

Want to earn some exra money with style? You could become an independant sales rep for Pasión.  Our mission is to help cancer patients with things such as fuel to get to and from treaments, food for their families, help with their mortgage and more.  If you area interested in getting involved with Pasión and spreading the word, call 910-703-7703 or download the flyer.  Pasion Flyer

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