Pasión is the creation of businesswoman Denise Strother, a trailblazer in the real estate industry. Denise’s mother, sister and aunt were all stricken with cancer over a matter of months, and all were successfully treated at the Cape Fear Valley’s Cancer Center in Fayetteville, N.C. In an effort to help cancer patients, their families and survivors, Denise decided to incorporate her flair for fashion and ballroom dancing as inspiration for Pasión, a collection of distinctive apparel for women and men, as well as stylish accessories, such as scarves. A portion of profits benefit Cancer Centers.
Denise was largely drawn to helping her local Cancer Center because all monies help patients with expenses such as mortgage help, food to feed their families and fuel to get to and from treatment, among other needs.
“One day, we will see a cure for this devastating disease,” says Denise, “and I really want to see that happen during my lifetime.”
Known for her high-energy style, Denise is the CEO and President of the companies of Strother Ventures II, which include ERA Strother Real Estate offices in Fayetteville, Harnett County and Southern Pines, N.C.; LWS Homes for new construction; ERA Strother Relocation + Corporate Services; REO Division of ERA Strother Real Estate; First Alliance Mortgage Company; and Strother Property Management.